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Corporate Branding
Corporate Identity
How important is it for YOU to have your own corporate identity.
You may be a small business who doesn't feel that they an afford the cost of branding, or that it isn't important for you in your sector. If it wasn't important, would the big boys spend so much developing theirs?
Your brand is one of the ways that customers will recognize you, whether it is the use of a signature company color scheme, or the innovative use of a logo. Your brand should reflect you and your ethos. Dated logos/branding makes you look dated and out of touch and means that customers are less likely to take you seriously.
Whether you need completely new branding/logos, or your current designs just need a shot in the ar, there are four main stages that you should go through with any re-brand
Stage 1 - Brainstorm It!
You may have some ideas, however your designer should also bring a different slant on your needs to the table, after all often someone outside of our situation can have a clearer idea of what is required
Stage 2 - Make It Perfect!
So you have narrowed down the plethora of scribble and 'roughs' down to your personal favourite, now is the time to really look at what has been designed and make it perfect. Ideally the second draft would be perfect, but at you and your designer are working from two different minds, it may take a couple of attempts
Stage 3 - Love it!
Good branding is something that customers see for a long time and something that they will recognize. YOU have to love it, after all hopefully you won't be changing it for 5 years or more. Is it a design you will be happy looking at for that long. (think of it like a tattoo)
Stage 4 - Use it!
Next you need to put it on everything, does it work on business cards, letterhead, banners, as a design for your windows, on your company vehicles on t-shirts, ties infact anywhere you can imagine.
How do we move forward
The importance of a measured approach to design cannot be understated. Your first step is to contact us using our contact form, or via the phone.
In your initial, free consultation we will discuss ideas that you have, aims, goals and general ethos of the company, company colours, branding and budget.