With so many businesses looking to get noticed, your choice of logo design is significant. Your image says it all. With only a few moments to make an impression, your logo design is decisive. So how do you choose a logo that’s right for you?

 

Things to consider when designing a Logo

  • Do not use more than three colors.
  • Get rid of everything that is not absolutely necessary.
  • Type must be easy enough for your grandma to read.
  • Create a unique shape or layout for the logo.
  • Do not combine elements from popular logos and claim it as original work.
  • Do not use clipart under any circumstances.
  • The logo should look good in black and white.
  • Avoid intricate details.
  • Consider the different places and ways that the logo will be presented.
  • Invoke feelings of being bold and confident, never dull and weak.
  • Realize that you will not create a perfect logo.
  • Use sharp lines for sharp businesses, smooth lines for smooth businesses.
  • The logo must have some connection to what it is representing.
  • A photo does not make a logo.
  • Do not use more than two fonts.
  • Each element of the logo needs to be aligned. Left, center, right, top, or bottom.
  • Keep the design simple.
  • The logo should be balanced visually.
  • Avoid bright, neon colors and dark, dull colors.

 

Apt Creative logo designs

 

How do we move forward

The importance of a measured approach to design cannot be understated.  Your first step is to contact us using our contact form, or via the phone. 

In your initial, free consultation we will discuss ideas that you have, aims, goals and general ethos  of the company, company colours, branding and budget.