Website Creation - What you should know! (and ask for)

In todays increasingly demanding, consumer savvy, market the need for some form of web presence has become vital in order to give your company/business/group credibility. A well-designed web site is a great way of instilling confidence in your brand and nothing says "I am legitimate" like a http://www. before your name. As a marketing tool you have the power to reach people all over the world. You are also able to make information about you available to potential customers 24/7, 365 Days a Year.

An online brochure on a website is easier, cheaper and quicker to update than conventionally printed material. The image and information possibilities are almost infinite which allow you to provide viewers with more comprehensive information. This will save you money on both printing and distribution. Including a mailing list facility enables your website to become a powerful tool to keep people updated on you and your development.

Your website should clearly state;

• Who you are
• What you do, make or sell
• Full contact details
• Your location
• Contact/opening times
• Your complete and detailed product or service catalogue
• Your current price list

You can also include;

• Downloadable versions of your product and service leaflets
• Video examples of your work
• Sound examples of your work

Things that you should do;

• Regularly update your sites content and keep it fresh and current
• Anticipate and answer your visitors' questions in the form of FAQ's
• Offer links to programs that are needed to view your site information (Adobe Acrobat)
• Choose a Web host that provides exceptional service, minimal down time, and consistent site backups
• Use a URL and domain name that accurately reflects your business or company name and is easy to remember